Master Programme
MSc Digital Marketing - MH34D
This industry-connected MSc treats digital marketing as part of marketing as a whole, combining strategy with hands-on skills in content creation, campaign development and data analysis. Modules include digital campaign strategy and management, search marketing, analytics and measurement, managing social media, strategic integrated marketing communications and international sales management, plus a consultancy module in which you tackle a real marketing problem for a live client. As with other School of Business master's, modules run in four-day blocks and the year finishes with a business consulting project, dissertation or placement project.
University
Maynooth University
Country
Ireland
Level
Master
Field
Marketing
Duration
12 months full-time
Language
English
Campus
Maynooth (North and South Campus, Co. Kildare)
Degree
Master of Science in Digital Marketing (NFQ Level 9)
Intake
September (full-time, on campus in Maynooth)
Application Deadline
27 August 2027 for September 2027 entry, per the course page. Maynooth warns that programmes can close earlier once places are filled, so non-EU students needing a visa should apply early. Apply online through MU Apply (€50 application fee)
Tuition Information
2026-27: the full-time non-EU fee is €18,000 for the year, per Maynooth's 2026/27 Postgraduate EU & International Fees List (18.09.26). EU fees on the same list add a €150 student levy; the list does not say whether the non-EU figure already includes it. Fees rise each year and 2027-28 rates had not been published. Offers are secured with a €1,000 non-refundable deposit within 14 days. Non-EU students on full-time taught master's programmes can apply for Maynooth's international scholarships, such as the International Excellence Scholarship (€5,000 off tuition for one student from each of six world regions, 80% minimum in the primary degree) and the International Merit Award (€1,500 for 25 students); for the 2026 cycle these required the offer to be accepted and the deposit paid by 31 March or 30 June respectively
Admission Requirements
- An honours bachelor's degree (NFQ Level 8 or equivalent) with at least a 2:2 in a business subject, or a degree in any subject plus significant digital marketing experience
- Country equivalents (Maynooth postgraduate entry requirements for Asia): a 2:2 is treated as 60% overall in a four-year Indian bachelor's degree (55% from Delhi, Mumbai, Pune or Calcutta), a 2:1 as 65% (60%), and a first as 75% (70%). Three-year Indian degrees are considered where the final year includes a project, thesis or internship, and there is a limit on the number of backlogs accepted
- English language (if English is not your first language; certificates must be issued within 2 years of the start date): IELTS Academic 6.5 with no band below 6.0; TOEFL iBT 90 with at least 21 in writing and 19 in the other sections (or 5 overall with 4.5 in each section on the 0-6 scale); PTE Academic 63 with no communicative skill below 59; Duolingo 120 with 110 in each subscore; LanguageCert Academic 70 with 65 in each skill; Cambridge C2 Proficiency or C1 Advanced 176 with 169 in each skill; Oxford Test of English 140 with 125 in each skill; or Trinity ISE III with merit in each skill. Graduates of a full English-taught bachelor's in Ireland, the UK, USA, Australia, New Zealand, Nigeria, Ghana or Canada may be exempt, although Irish immigration may still ask for a test
- Application: apply online through the MU Apply portal with full transcripts for every semester completed, your graduation certificate (if graduated), a copy of your passport and an up-to-date CV; documents may be requested in two stages