Master Programme
MSc Digital and Content Marketing - TU325A
Designed by the School of Marketing and Entrepreneurship for business graduates who want to work in digital and content marketing. The first semester covers social media marketing, user experience design, digital analytics, strategic digital marketing, creative thinking, copywriting and content, and business research methods. The second semester moves on to marketing technology, omnichannel campaign management, strategic content creation, and regulation and governance, and includes a 12-week work placement. Throughout the year students build a digital portfolio and write a dissertation; together with the placement, TU Dublin presents these as a 'Career Accelerator' backed by CV and interview support from the Careers Service. Contact time is about 15 hours a week at the Aungier Street campus.
University
Technological University Dublin
Country
Ireland
Level
Master
Field
Marketing
Duration
1 year full-time (90 ECTS), including a 12-week work placement
Language
English
Campus
Aungier Street (Dublin city centre)
Degree
Master of Science in Digital and Content Marketing (NFQ Level 9)
Intake
September (full-time, on campus at Aungier Street)
Application Deadline
Applications for September 2027 entry reopen in mid-November 2026, per the course page. TU Dublin had not published its 2027 non-EU closing date; for September 2026 entry, full-time non-EU applications closed on Friday 26 June 2026, and courses can close earlier once full. Visa processing can take up to 12 weeks, so apply early
Tuition Information
2026-27: the full-time non-EU fee is €13,500 for the whole programme, per TU Dublin's Postgraduate Fees schedule for September 2026 - August 2027 (approved February and June 2026, updated 31 August 2026); the course page, which already lists a September 2027 start (to be confirmed), shows the same total without naming a year, and 2027-28 rates had not been published. To guarantee a place, non-EU students pay at least 50% of the year's tuition fee (or €6,000, whichever is greater); the balance can be paid in instalments but must be cleared by the end of January for September starts (end of May for January starts). TU Dublin takes international payments through TransferMate
Admission Requirements
- An honours business degree with at least a 2:1, or a degree in which at least 50% of the subjects were business-related. Other applicants may be considered on experience, attitude and aptitude, and some may be interviewed
- Country equivalents (TU Dublin postgraduate entry requirements for India): for a four-year engineering or technology degree, a 2:2 is treated as 50-55% and a 2:1 as 65-70%, depending on the tier of the awarding institution; for three-year professional degrees such as BBA or BCA, a 2:2 is 5-5.5/10 CGPA and a 2:1 is 6.5-7/10 CGPA. A grading scale must be submitted, and TU Dublin notes that degrees should generally be at least four years long
- English language (if English is not your first language; issued within 2 years of the course start): IELTS Academic 6.5 overall with no band below 6.0, or an equivalent test. TU Dublin's comparison table treats IELTS 6.0 as Duolingo 120, TOEFL iBT 80 or PTE 65, 6.5 as Duolingo 130, TOEFL 92 or PTE 70, and 7.0 as Duolingo 135, TOEFL 100 or PTE 75; Trinity ISE IV with merit is also accepted. A degree taught through English or in an English-speaking country may be accepted at the university's discretion
- Application: apply online through TU Dublin's CRM Recruit system from the course page (€50 non-refundable application fee) with your passport, grading scale, degree certificate and transcripts for each year (original and English translation), proof of English, an up-to-date CV and a statement of purpose of about 500 words. Meeting the minimum requirements does not guarantee a place, and some applicants are interviewed